Yahoo Inc. will double the price of its online music subscription service, a change in strategy in the race to knock Apple Computer Inc. off its top spot for online music delivery services.
The company launched a trial version of Yahoo Music Unlimited in May, charging $6.99 per month or a slightly discounted yearly rate of about $60. That service will remain the same price, but will henceforth only allow users to download music to a personal computer with an option to buy tracks for permanent use.
From Nov 1, Yahoo will charge more for downloads to a portable device. The "to go" service will be $11.99 on a monthly basis or about $120 annually.
I don't understand that for beating Apple, Yahoo is increasing the price instead it should decrease the price!